Guangdong Xinbao Electrical Appliances Holdings Co., Ltd.

Guangdong Xinbao Electrical Appliances Holdings Co., Ltd
(hereafter “Xinbao Electrical”) is the share holding corporate of Guangdong Donlim Kitchen Group Co., Ltd. Xinbao Electrical was established in 1995, and the company has the core independent brand of “Donlim”, and professionally manufactures, develops, sells electric kettle, coffee maker, bakery machine, oven, toaster, electric iron and many other food processing small household electric appliance and related assorted industries.

For over ten years, hard working and creativity, and competition strategies of low costs, advanced technology and advantage scale of Xinbao Electrical, and focusing on global small household electric appliance market, has made Xinbao now a large scale corporate with over ten factories, more than fifteen thousand employees, among whom three thousand are professional technical personnel, and with over four hundred thousand square meters factory areas. In 2005, the main business income of the company broke three point one billion RMB, and 95% of the products were exported to developed countries in Europe, America, Australia, and so on. Our products have now entered over one hundred countries and districts all over the world, and we have become the world widely renowned and important household electric appliance manufacturing base.

In the twenty-first century, the electric kettle from Xinbao Electrical has had top global market share for a continuous four years, and is the biggest exporter in China for electric kettle, coffee maker, blending machine. In 2005, the company became the Number One within national private small household electric appliance enterprises with the renowned result of annual sales volume of three point one billion RMB; and was one of the top ten taxation payer corporations in Shunde with the taxation payment of one thousand million RMB, and received the “Green Card” from United Nations’ buyers. From 2004 to 2006, the company was accredited “Guangdong Private Technology Corporate” and “Guangdong Patent Experimental Corporate”, and established “Guangdong Electrical Heating, Electrical Power Small Household Electric Appliance Engineering Technology Research and Development Centre” and “Guangdong Corporate Technology Centre”, and the Electrical Appliance Laboratory passed National CNAL accreditation. The electric iron and microwave oven series products were honorably rewarded National Examination Free Qualification; the electric kettle and electric iron were rewarded Guangdong Famous Brand products; and electric kettle was rewarded China National Famous Brand.

Over ten years’ experience in the market, Xinbao Electrical has now cooperated with international logistics tycoons line Applica, Carrefour, Electrolux, Hamilton Beach, Sunbeam, and so on, and has established the long-term strategic cooperation relationship. The products of the company has passed national and international authoritative accreditations, like GS, GE, UL, ET, CUL, SAA, EMC, 3C, and so on, and has the pass for global sales. In 1998, the company successfully passed ISO 9002 international quality assurance system accreditation, and in 2003, the company promoted the core managerial system of ERP digitalization, informatization firstly, and in 2004, the company introduced 6SIGMA managerial system, and in 2006, the company passed ISO14001 environmental managerial system accreditation, actually achieved synchronous development internationally, and strongly increased the international competition ability of the company.

Besides our consistent advantages of low costs, advanced technology and large scales, our predominant corporate culture is also the motivation for the vigorous development of our Group and the spiritual source for our personnel’s unity spurt. In 2004, the Group’s shares holding corporate, Guangdong Xinbao Electrical Appliances Holdings Co., Ltd established Donlim Institute, which successfully cooperated with famous universities and institutions, like Sun Yat-sen University, Jilin University, and so on, and founded talents nurturing channels of “talents team construction”, “qualification and certification accreditation” and “emphasizing on internal training not external transport”, forming one set of human resources training and development system with Donlim features. At the same time, the activities like handwriting and painting exhibitions, mid-moon festival, debate competition, karaoke competition, New Year’s evenings and others like chess and ball games brought a whole new, fruitful and colorful view. The flourish of the cultural and sports activities of the Group promotes the spiritual appearances of our personnel, and also endow with new living for our corporate.

Now, Guangdong Xinbao Electrical Appliances Holdings Co., Ltd is one strong, aggressive collectivize large scale corporate, which stands before eyes of the world!