Google Play has turned one year old and the Android-focused rival to Apple's online iTunes shop celebrated its first birthday by offering a week of deals on books, games, music, movies and apps, according to media reports Thursday.

The launch of Google Play, an all-encompassing digital download store with apps, movies, music, magazines and books, on March 6 of last year marked the rebirth of Android Market.

"It's hard to believe it has only been a year. It's been an eventful and successful year from our standpoint," vice president of Digital Content for Google Play Jamie Rosenberg said.

"We invested heavily in getting content into the store in the last year and we closed deals with major content providers in every one of the categories," Jamie Rosenberg added

Google noted that there are currently more than 18 million songs and 700,000 apps on the Google Play platform. By comparison, Apple is believed to have more than a million apps in its iTunes Store and 26 million songs.

Deals this week include 5-dollar books and 99 percent movie rentals as well as select magazines for only 1 dollar each.

What's more, on the app front, Google is launching special birthday games with Android characters and app partners will be offering discounts.

The Google Play anniversary offers last all week.

(Agencies)