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tihuanhuanThis year the celebrated designer watch manufacturer - TAG Heuer - celebrates 150 years of creativity, innovation and success. The company which was established in 1860 by Edouard Heur has become an undisputed empire in designer watch making; its sports watches and chronographs much favored by professional car racers and celebrities alike. tihuanhuanOn the occasion of its 150th anniversary TAG Heuer has joined hands with Tesla motors -manufacturer of electric cars -to bring out the TAG Heuer Tesla Roadster. A world tour has been already flagged off during the course of which the Roadster will visit 15 greatest cities of the world -from Miami and New York to Tokyo and Shanghai; it will cover the continents of America, Europe and Asia. tihuanhuantihuanhuanAlso part of the celebrations is the display of sixteen magnificent timepieces -magnum opuses from the TAG Heuer stable. On display are three exclusive models -Carrera Calibre 1887 Chronograph, Monaco V4 and the TAG Heuer Pendulum Concept. The occasion will also see the launch of TAG Heuer Grand Carrera Pendulum -a concept for 2010. It will become the first watch in history to have a movement sans a hairspring. tihuanhuantihuanhuanNovelty and innovation in its designs are not new to TAG Heuer. From the beginning, the history of TAG Heuer has been sprinkled with such exquisite and extravagant designs as the Monaco, omega watches Carrera and Autavia. When Heuer merged with Abercrombie and Fitch, they brought out the Seafarer watch with many distinctive and never-before features. Its blue, green and yellow dials could show the high and low tides and also the waxing and waning of the moon. tihuanhuanSuch innovative ideas and perfect craftsmanship can hardly be expected to come at cheap prices. For this reason, a TAG Heuer watch is unaffordable for most. TAG Heuer replica watches are mirror images of the original designs that can be obtained for only a fraction of the price of the original. Hence TAG Heuer replica watches are a boon to the watch aficionado who worries over his monthly budget.tihuanhuantihuanhuanSwiss watchmaker TAG Heuer celebrates its 150th anniversary making horological history this year, marked by the publication of a brilliant new book by Nick Foulkes from Assouline. TAG Heuer begins in the middle years of the 19th century when a Swiss shoemaker"s son called Edouard Heuer made the decision to "turn his life over to the conquest and calibration of the passing hours, replica watches iwc replica watches iwc minutes, seconds and fractions of seconds replica watches for sale replica watches for sale ; marking their passage with the tiny incremental movements of the blued steel hand of a chronograph against the crisp white enamel dial of the pocket watch." From childhood Edouard was "dazzled by the dream of conquering time and imprisoning it in ever more precise and advanced mechanical timepieces," Foulkes writes. In 1882 Heuer introduced his first chronograph, setting a benchmark for extreme accuracy that continues today, and by the early 20th century he had moved the chronograph from the pocket onto the wrist. tihuanhuanTAG Heuer was the first watchmaker to master chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500 and involvement in actor Steve McQueen"s racing film Le Mans, to its quarter-century partnership with Formula 1 team Vodafone McLaren Mercedes, it has a long established connection to the world of sports. However, Foulkes notes, the brand"s identity has also "always been influenced by the biggest names in architecture, art, and avant garde design of each generation." Organized by year, each page of the book offers a stunning view of a TAG Heuer timepiece and its historic counterpart interspersed with vintage photographs of the founding and making of the famed brand. tihuanhuantihuanhuanThese days TAG Heuer is part of the LVMH luxury empire with celebrity spokesmodels like Leonardo DiCaprio and tennis champ Maria Sharapova, yet stays true to Edouard"s legacy. A privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry, it"s newest innovation is the Calibre 1887, a Swiss manufactured integrated column-wheel chronograph movement paying tribute to the original Heuer oscillating pinion of 1887, one of the brand"s first patents and a major benchmark in modern watchmaking. Other new ventures include a collection of eyewear and the sponsorship of first-ever round-the-world trip in a 100% electric car designed specifically for TAG by Tesla Motors,