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After many successful many years of continued growth, 1994 saw the Estée Lauder Company acquire a controlling interest in mac cosmetics wholesale, with complete acquisition of the organization following in 1998. Products The business's products encompass the entire selection of beauty-related items and include eye products such as make-up and false lashes, lipstick and lip gloss, skincare (including removers, moisturizers and solutions), nail products and general accessories. mac hello kitty collection is recognized for producing kits that surround each category of products, for example eye kits, face kits, etc. Each MAC face kit for example is made to create a certain look and is titled accordingly with names for example ‘Girl Next Door' or ‘Rocker Chick'. The cosmetics kits often come with free MAC Cosmetics accessories like a bag or matching case. MAC Endorsements MAC has entered into various much talked about endorsements over the past few years. The most recent is by using Warner Bros. where MAC Cosmetics will join forces with the renowned studio by bringing to promote amazing Woman makeup collection that will be available in stores sometime during in spring 2011. The DC Comics' characters collection includes blush, eyeliner, eye shadow, lipsticks, lipstick, mascara and nail polish amongst other exciting MAC stuff. Other notable endorsements would be the MAC Hello Kitty range of cosmetics with very bright and playful packaging that is designed to appeal to the younger buyer of make-up products. MAC PRO Using the company's original intent of making and supplying cosmetic stuff only to professionals, the MAC PRO program was made to be able to provide to cosmetics professionals through the industry with advice and products. To be able to join the MAC PRO program, each membership application is needed to be accompanied by two types of professional identification in order to validate the individuals' professional status. Once they have become part of the scheme, cosmetics professionals as well as students qualify to receive discounts on MAC purchases. Social initiatives MAC has several social initiative programs in position, mac eyeshadow palettes designed to give something to the communities. Perhaps their most prominent may be the MAC AIDS Fund which was designed to support organizations that offer direct services to individuals with AIDS. MAC gives 100% from the sales revenue of its VIVA GLAM lipstick products direct to the fund. This means that within the 15 years the fund has been established the company has raised over 150 million USD for the campaign just through sales of VIVA GLAM lipstick. The cash raised is helping efforts in over 67 countries around the world and it is employed for programs that operate in underserved regions that are often overlooked by other charities or government sponsored initiatives. Thank you for reading our MAC Cosmetics article. The organization is always offering new and exciting products and kits, so make sure to check the website from time to time. Wholesale Mac Cosmetics