In the long and repair the road of brand far in search of the QQ dazzle dance 4
Diablo iii’s hot confirmed that a brand’s appeal beyond imagination. Always low-key development of the QQ dazzle dance “, according to its “transfer and realize the user value” strategy, in this year launched brand stand series activities, means that the game is also turned to strengthen the brand image.
The QQ dazzle dance “this year held two brand stand diablo 3 gold activities of this year, d3 gold the first issue of the April online, tencent game specially produced for a to meet as the theme,” the moving static movie “; After a month of the second phase of the brand stand made global first “speech interactive micro movie”, is the first time to the players and the movie of the interaction between the speech, the audience as the hero and heroine feeling buy d3 gold the development of road, in all nodes face different choice, the results also vary from person to person. In the whole whole “touches the heart touches love” theme, “QQ dazzle dance” from the first phase of the brand stand theme “touches encounter” to the second issue of the “touches romantic”, can see the QQ dazzle dance “is shifting operation strategy, runescape gold trying to create a three-dimensional and vivid brand image.
Creating the brand is the only way of sustainable growth
From the recent unusually hot diablo iii can see, a brand has influence sometimes buy diablo 3 gold even beyond the brand owners consciousness. Blizzard has admitted that the enthusiasm of the players than they expected, so for the server to enough. And diablo buy runescape gold compared 15 years of history, the QQ dazzle dance “also in adolescence; But a last year had reached 2 million and online game character, “QQ dazzle dance” has to build brand foundation. Reportedly, the QQ dazzle dance “highest online at the same time may have reached 3 million.
From the whole market environment to see, the domestic music dance online market growth has spewed type end, are wow gold in stable development. But in music dance class the ancestor of South Korea game, is facing severe bottleneck. Almost no new work online this year, a few online product operational performance also very gloomy, or soon die, or give up, development was forced to interrupt. Analysis thinks, in overseas market under the background of the recession, the QQ dazzle dance “if want to seek greater development, then use diablo 3 gold their own existing influence, try our best to build up the brand image is a rational choice.
In the game’s operators his opinion, build brand is in the process of operation of the essential link. “In the game at the beginning of the online, user experience and creating the brand to be regarded as the equally important 2 goals.” Tencent game market ZhangYiJia director said. For this pointed out “transfer and realize the user value” strategy, generally speaking, meet the players of social networking and emotional needs, further strengthen game addictive. In the operation of the game in four years, various kinds of all kinds of activities, such as the above-mentioned “brand stand” buy diablo 3 gold all above two around aim, pay attention to strengthen the virtual and reality, with the player in the game, players with the manufacturer of the relationship.